Between March 9 and 13, 2026, Enjoy Experience will hold the 4th edition of the FAM Experience in São Paulo, this time in partnership with Aerolíneas Argentinas. The action also brings together the Argentine wholesale tour operator Free Way, the insurance company Universal Assistance, and has the institutional support of Visite São Paulo and the Secretariat of Tourism and Travel of the State of São Paulo.
The FAM's proposal is simple and direct: to show, in practice, how São Paulo and the São Paulo coast complement each other when it comes to creating attractive itineraries for the South American public — combining beach, culture, gastronomy, and unique experiences.
Guarujá: sun, sea, and tradition
In the first few days, the group spends two nights in Guarujá, reinforcing the destination's potential for those seeking the classic "sun and beach" with infrastructure, good hotels, and easy connection to the capital. The accommodation will be at the Hotel Ferraretto, recognized as one of the most traditional in the city, a key point to experience the atmosphere of Guarujá with comfort and an excellent location.
In addition to accommodation, the group will have a moment that promises to be one of the highlights of the itinerary: an exclusive experience on board a speedboat, with a day at sea, exploring some of the best beaches in the region. The tour continues towards Rabo do Dragão, an area known for its preserved nature, breathtaking landscapes, and a perfect atmosphere for those seeking contact with the sea in a more authentic way. It is a scenario that brings together natural attractions, swimming stops, in addition to the potential for water sports and other outdoor experiences — exactly the type of experience that helps to explain, in practice, why Guarujá goes far beyond "sun and beach".
São Paulo: culture, flavors, and emotion in sports
Afterwards, the FAM continues for two more nights in São Paulo, where the idea is to present the city from angles beyond the obvious — those that visitors remember, comment on, and want to repeat.
The program includes a cultural and gastronomic experience at Mercadão (São Paulo Municipal Market), one of the city's most beloved postcards, and a sporting experience that speaks directly to the Brazilian passion: a Corinthians game at the Brahma Lounge, combining football, hospitality, and an atmosphere that only the São Paulo capital delivers.
In the city, the group will stay at the Vila Galé Paulista, reinforcing the connection with a hotel chain prepared to welcome travelers of different profiles, in a strategic location for tourism and business.
Connections that generate opportunities
More than a familiarization trip, the 4th FAM Experience was born with the objective of creating repertoire and confidence for agents and partners to sell the destination with more consistency — understanding the product, logistics, differentials, and, mainly, what moves the traveler.
With the partnership of Aerolíneas Argentinas, Free Way and Universal Assistance, and with the support of Visite São Paulo and the Secretariat of Tourism and Travel, Enjoy Experience reinforces its commitment to bring the market closer, strengthen São Paulo as a destination, and open paths for new opportunities in receptive tourism.
The FAM Experience also has the important institutional support of GRU Airport, the concessionaire responsible for the São Paulo International Airport, in Guarulhos. In addition to reinforcing the partnership with the project, GRU Airport will provide a VIP lounge for all guests upon return, ensuring more comfort in the final stage of the trip. As one of Brazil's main air hubs, Guarulhos plays a strategic role in Latin America's connections with international destinations — especially routes to Europe and the United States — which makes this support even more relevant for initiatives that connect market, product, and experience.
With this project, Enjoy Experience reinforces its position in the market as the only tour operator with exclusive and specialized operations in the São Paulo destination, working daily to connect the national and international trade to the best experiences in the capital and the state. With this total focus on the destination, the company has consolidated itself as an internationally recognized receptive operator, known for its curation, execution, and ability to transform logistics into a memorable experience for different profiles of travelers.
